August 1, 2025

Getting Started with Live Selling: A Step-by-Step Guide for Beginners

You’ve probably noticed it. Your feed is full of people chatting away on Facebook or Instagram, holding up products, answering questions, and somehow selling out in minutes.

Live selling isn’t just a trend—it’s become one of the fastest ways for small businesses to reach customers, build trust, and close sales instantly. And the best part? You don’t need a massive production team or years of experience to start.

Today, I’ll walk you through how to launch your very first live selling session in under an hour using ULive. Whether you’re a solo entrepreneur or a small team, you’ll see how simple it can be to get set up, start streaming, and take orders automatically—without drowning in manual work.

The biggest barrier for most beginners is tech overwhelm. That’s why ULive’s setup is refreshingly painless.

Head to ULive and start your 10-day free trial—no complicated forms, no upfront payment.
Fill in your basic store details, upload a logo if you have one, and you’re done.

By the end of this step, you’ll have your own live-selling hub ready to go.

Step 2: Connect Your Facebook & Instagram

ULive integrates directly with Facebook and Instagram, meaning you can stream to your existing audience without starting from scratch.

Here’s the magic: When viewers comment with your chosen keyword (e.g., “ITEMA+1” or “I want ITEMA”), ULive automatically captures the order. No more screenshotting comments or chasing customers in DMs—it’s all recorded in real-time.

Step 3: Prep Your Checkout Links

Every sale needs a smooth checkout process. With ULive, you can:

Generate unique checkout links for each product
Send them instantly in the chat during your live session
Let customers pay via their preferred method, on the spot

This tiny detail is a huge sales saver. Many sellers lose buyers in the awkward “payment follow-up” stage—ULive eliminates that drop-off.

Step 4: Manage Orders & Inventory Effortlessly

After your live session, ULive’s dashboard becomes your best friend:

See every order in one place
Track stock levels to avoid overselling
Update customers automatically on order status

No Excel chaos, no double-booked stock—just one clean, central system.

Why This Works (Even for Total Beginners)

Live selling combines connection + urgency + convenience. Your audience feels like they’re talking to a real person, they get to see the product in action, and they can purchase in seconds.

ULive just removes all the “admin headaches” that normally scare people off—so you can focus on the fun part: showing your products and connecting with customers.

Ready to try?